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AD0-E560 Exam Answers, AD0-E560 Test Testking

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Adobe Marketo Engage Architect Master Sample Questions (Q87-Q92):

NEW QUESTION # 87
A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
B. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
C. Set up DMARC reject policy to prevent unauthorized sending from the company's domain
D. Move to a dedicated IP address for easier monitoring and resolution of delivery issues
E. Reduce the number of links and images in email assets to prevent them from being seen as spam

Answer: B,D

NEW QUESTION # 88
A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

A. The new person will be created in the North America Partition where the form exists.
B. The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
C. The new person will be created in the default Partition and immediately routed to the North America Partition.
D. The person will not be created unless explicitly routed to a specific Partition.

Answer: A

NEW QUESTION # 89
The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?

A. Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues
B. Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records
C. Audit CRM integration settings to ensure accurate person source tagging
D. Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data

Answer: B

NEW QUESTION # 90
A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?

A. Multi-Touch Attribution
B. Linear Attribution
C. Last Touch Attribution
D. First Touch Attribution

Answer: A

NEW QUESTION # 91
A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A. Will E-Commerce share order data with Marketo via a Custom Object?
B. Will E-Commerce use a default integration for order data and billing?
C. Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
D. Will E-Commerce share billing data to the Company object in Marketo?

Answer: D

NEW QUESTION # 92
......

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