Dental Marketing Blueprint

Description

Dental Marketing Blueprint is a psychology-driven course that helps dentists stop running after patients with random offers and start building a clinic that people trust, return to, and recommend to others. Instead of talking only about external marketing, it focuses on what happens inside the clinic: how you think about your patients, how you speak to them, how your team behaves, and how all of this shapes loyalty and referrals.

What you will learn

By the end of this course, participants will be able to:

1. Shift from discount-based marketing to trust-based patient relationships.

2. Understand different patient types and what each one truly wants from the dental experience.

3. Attract and retain A class patients who value quality, relationships, and long term care.

4. Design communication flows inside the clinic that increase case acceptance and return visits.

5. Turn complaints, refunds, and negative feedback into opportunities to build loyalty and reputation.

6. Convert walk-ins into recurring patients and treatments into stories that patients love to share.

7. Build a clinic culture where patients bring their families and feel connected for years.

8. Align your personal values with how your clinic treats patients, using the principle of Ihsan, or excellence in relationships.

Target audience

This course is designed for:

• General dentists and specialists who want long term, loyal patients instead of one time visits

• Clinic owners who want a consistent, relationship-based marketing system

• Dentists who are tired of spending on ads without seeing real loyalty, retention, or referrals

Program structure

Dental Marketing Blueprint is organized into five main modules:

Module 1: You – The Dentist

• Clarifying what you really want from your patients and your clinic

• Aligning your personal goals with the way you run each visit

• Exploring the hidden messages in your body language, tone, and clinic environment

Module 2: The Patient Types

• Moving beyond the simple “4 patient types” model from dental school

• Mapping real patient personas in your own market

• Understanding how A class patients think, choose, and decide to stay

Module 3: Strategies

• Communication strategies at reception, in the chair, and after treatment

• Behavioral tools that increase trust and case acceptance

• Using small details such as tone, follow up, and environment to build loyalty

Module 4: Difficult Situations

• Handling refund requests without losing respect

• Managing complaints to the syndicate in a structured way

• Responding to negative social media feedback with strength and calm

• Turning conflict into a story of professionalism that patients remember

Module 5: From Transaction to Trust

• Turning walk-ins into long term patients

• Turning treatments into “trust stories” that patients retell to others

• Turning a clinic from a place of quick visits into a real community

Materials included

• Video lessons taught by Dr. Rana Negm, dentist, lecturer, and certified practitioner in NLP, hypnosis, Enneagram, and business innovation

• Patient persona worksheets and mapping tools

• In clinic scripts and communication templates for reception, consultation, and follow up

• Scenario based exercises for handling refunds, complaints, and negative reviews in a safe way before facing them in real life

Requirements

• You must have an active dental practice or be involved in direct patient care

• It is recommended to bring 3 to 5 recent patient cases to use inside the course exercises

• Best results come when you apply the strategies in real time in your clinic between modules